Think BIM is the silver bullet for your project woes?

Think Again. It's the *integration*, not just the tech, that delivers real results.

A few years ago I was working on a $300 million industrial project. We had a stunning, integrated BIM model spanning multiple disciplines. But the *real* win? We strategically locked down the layout around the big-ticket equipment *first*.

Why? This gave our procurement team extra time to wrangle vendor deals *without* impacting the project timeline. Each extra week of negotiation translated into hundreds of thousands of dollars saved.

In my 20 years in engineering, I've seen too many beautiful BIM models crash and burn because they weren't woven into the overall project fabric, backed by solid Project, Construction, Procurement & Construction Management.

So, unleash your inner Master Builder as defined by Prof. Bent Flyvbjerg in his brilliant book on MegaProjects, "How Big Things Get Done," and ensure your engineering design strategy is serving a higher purpose.